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Strong demand for Apple’s $19 Polishing Cloth, which is currently backordered until 2022, has startled the company.

The Apple Polishing Cloth craze is still going strong. This time, the Fresh York Times has published a new report in which an unidentified Apple insider is quoted as claiming that the business is evidently “not shocked” by the demand for Apple’s $19 screen cleaning cloth.

If you order a Polishing Cloth from the Apple Store Online now, Apple says it will take 10-12 weeks to arrive. The Polishing Cloth is also “temporarily unavailable” in the company’s retail outlets, implying that in-store stock is limited.

Despite up to 12-week waits, an unidentified Apple employee told the New York Times that the firm is “not shocked” by the high demand for the $19 accessory, which is “extremely successful” at its job:

An Apple official said in an interview, based on the condition that The New York Times not quote or identify her, that the company was not surprised by the demand for the Polishing Cloth. The official said the cloth was very effective and had been designed to be special, including a custom light gray color. Apple said the cloth was made of a nonwoven microfiber but declined to elaborate.

The Polishing Cloth was the standout performer at Apple’s “Unleashed” event last week. The Polishing Cloth is technically not a new product, as today’s news points out. It was originally only available as part of Apple’s Pro Display XDR, but the firm just recently decided to start selling it independently to the general public.

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