Spotify has announced that its much-anticipated Blend feature for building shared playlists is now available to all users. This function was first made available to a small number of Spotify users in beta earlier this year, and it is now being rolled out to all users.
Blend is a means for “two users to blend their musical interests into one shared playlist produced specifically for them,” according to a blog post published today by Spotify. Since the feature’s beta testing began earlier this summer, Spotify has added several new features, including a new “taste match score” function that compares your listening tastes to those of your friends.
We launched Blend Playlists in beta in early June as a new way for two users to merge their musical tastes into one shared playlist made just for them, making it even easier for users to connect, discover, and bond over the music they love with one another. Now, the experience includes new cover art to easily identify each of your Blend playlists, taste match scores to see your listening preferences compared to your friends’, and shareable data stories that are unique to every listening pair and can be shared across social channels.
To start the process of building a shared personalized playlist that changes daily, go to the Blend option in the Spotify app. Spotify describes it this way:
Tap “Create Blend” in the Made for You hub on mobile.
Next, tap “Invite” to select a friend to join your Blend via messaging.
Once your friend accepts, Spotify will generate custom cover art and a track list for the two of you filled with songs that combine your listening preferences and tastes.
Share your Blend results across your social channels by tapping “Share this story” at the bottom of your data story screen.
Blend is available to both free and paid Spotify customers, but premium subscribers get a bonus. Premium users, according to Spotify, may view extra information about the preferences that influenced each song in the playlist.