Apple dominates the smartwatch industry, but other companies are continually altering the criteria. Samsung has managed to join Apple and Huawei in the top three smartwatch manufacturers this year.
In a research released today, Counterpoint Research discovered that the smartwatch market has risen by 27% since Q2 of 2020. The Apple Watch user base is likely above 100 million at this moment, according to one research, despite the brand losing a few points in total marketshare.
Samsung, on the other hand, comes out on top in the Q2 2021 results. In a “rapid comeback” from a difficult 2020, Samsung experienced 43 percent YoY growth. This news arrives on the heels of Samsung’s announcement of the Galaxy Watch 4 series, which includes Google’s Wear OS.
Of course, Samsung’s Tizen, not Google’s Wear OS, did all of the hard lifting for this smartwatch market milestone. The Galaxy Watch 4 is off to a fantastic start, with supply already running out, but this report attributes the company’s success to the “steady popularity” of the Galaxy Watch 3 and Watch Active 2. Samsung is expected to have 7.6% of the worldwide smartwatch market, after Huawei (9.3%) and Apple (28%).
What about Wear OS as a whole? It’s in the “other” area, which isn’t labeled.
Garmin was another significant participant in the last year, with sales of its fitness-focused smartwatches increasing by over 60%, putting it in the top five and accounting for roughly 5.8% of the market. Budget smartwatches, on the other hand, have seen a 547 percent increase in sales over the last year. North America remained the largest smartwatch market, with India emerging as the fastest-growing market.