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Is Google’s New Smartphone good enough to compete with the iPhone?


In the smartphone industry, Google has long been an afterthought. However, the Alphabet Inc. business may have finally figured out how to compete with its iPhone-making rival: bespoke silicon, as of this week.

Google revealed the Pixel 6 and Pixel 6 Pro on Tuesday, both of which include the Tensor, a new Google-designed primary processor. The two models can now provide special features unlocked by the additional hardware, in addition to the usual annual updates such as a redesign, improved high refresh rate displays, longer battery life, and better cameras.

What can the new Pixels do that their competitors can’t? Google showcased its artificial intelligence capabilities in photography and speech recognition during its presentation on Tuesday. The “Magic Eraser,” for example, is a futuristic function that allows users to delete a person or an object from a photo on the gadget. There’s also a feature called “Visage Unblur,” which can sharpen a blurry subject’s face. The phone also has improved speech recognition, including more accurate voice typing and real-time translation in 48 languages.

The price point for the Pixels, though, may be Google’s most aggressive move. Despite the high-end features of the phone, the business is cutting the price of the basic model. The Pixel 6 and Pixel 6 Pro will be available in stores on October 28 for $599 and $899, respectively, a big discount over the similar iPhone 13 Pro and 13 Pro Max, which cost $999 and $1,099, respectively.

Qualcomm Inc.’s Snapdragon chips were used in all previous Pixels, making the San Diego-based chipmaker the biggest loser at the Pixel launch. Qualcomm, on the other hand, may not have had the scale needed to compete in the smartphone market: the company plans to spend around $6 billion on research and development this fiscal year, which ends in September. Apple Inc. will invest $22 billion, despite the fact that it is working on more than simply chips.

To compete with its multitrillion-dollar market adversary, Google understands that it must unleash the full force of its financial might. Google, like Apple, may further combine software and hardware to optimize for the best performance and attractive features by manufacturing its own chips.

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