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In the first half of 2021, iOS users spent $41.5 billion on apps.

According to preliminary Sensor Tower Store Intelligence estimates and projections through June 30, global consumer expenditure on mobile apps hit $64.9 billion across the App Store and Google Play in the first half of 2021.

The App Store grew 22.1% in the first half of 2021, from around $34 billion in the first half of 2020, a little more than seven percentage points less than the 29.3 percent growth experienced in the first half of 2020 due to accelerated spending during the commencement of the COVID-19 epidemic.

Google Play revenue increased by 30% in the first half of 2021, from $18 billion in the first half of 2020, more than 4 percentage points more than the 26.8% increase seen last year when compared to the same period in 2019.

For the first half of 2021, TikTok remained the highest-grossing mobile app in the world. Consumers are expected to have spent over $920 million on TikTok in the first half of this year, up 74% over the same period last year.

With an anticipated consumer spend of $564.7 million, YouTube remained the second best grossing non-game app.

In 1H21, an estimated 72.5 billion apps were downloaded globally across both stores, up 1.7% from 71.3 billion the year before.

In the same time period, global app expenditure hit about $65 billion across iOS and Android, with games accounting for nearly $26 billion of Apple’s anticipated $41.5 billion in revenue.

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