Google is notorious for launching several projects to do what is essentially the same work. That pattern extends to gaming, with court filings indicating a “Games Future” focused on Android and Google Play that appears to be functioning concurrently with Stadia.
As a result of the Apple and Epic Games litigation, an internal “Google Confidential” presentation titled “Games Future” was made public. It’s dated October 2020 and was created by the “Google Play” division, according to The Verge. It lays out, at a high level, what the firm hopes to achieve in the gaming industry by 2025. It aims to “avoid erosion on mobile” in addition to collecting a redacted/unspecified part of the lucrative $35-50 billion market.
Knowing who wrote this paper provides essential context for Android’s aim, which is to “provide the greatest platform for building, discovering, and experiencing games.” Google aspires to be the destination for game creators to launch their creations. As a result, those games will be available on all of its platforms and devices.
In terms of “build,” the firm would provide “full-spectrum developer services for game development.” This includes cloud technologies that make hosting huge tournaments easier, as well as payment alternatives such as crowdfunding.
The tentpole “Discover” entails “organiz”ing” the world’s game”:
Aggregate games across providers, including game streaming, so you can always find games through Google and 3rd parties.
This is similar to what Google TV and the Play Store do by linking to multiple streaming providers where you may discover a movie. A potential PUBG Google Play listing with links to the Android app and Stadia is shown in one mockup.
Users may “play on any screen” using “Experience.” Google is targeting the Android (mobile/emulated), Windows (native), and Mac (“w/ Play services”) platforms, as well as “phones, PCs, smart displays, [and] TVs with gaming controller support,” among other form factors. Google hasn’t revealed any formal intentions to bring Android applications to Windows or Mac as of yet.
The presentation has been heavily censored, including a section on “current multiplatform initiatives.” One slide, however, purports to suggest that this effort’s “V1” includes bringing the “best of Android mobile games to PC.”
Bring our catalog and tech to more screens and platforms, including Google’s Ambient computing vision. Starting with Windows to distribute emulated, native and streamed games, with a low-cost universal portable game controller.
Currently, 100-125 titles are being targeted, but Google’s “Next” step is to “expand the collection” to approximately a thousand titles. “MacOS expansion” and “Windows Native” are also on the list. Making a “low-cost” Bluetooth controller for all platforms, as well as bringing universal controller compatibility to Smart Displays and televisions, is another step in the right direction.