Amazon has been slammed with the EU’s highest fine to date after being fined €746 million ($888 million) for breaking the EU’s General Data Protection Regulation (GDPR).
According to Bloomberg, the ecommerce behemoth was penalized earlier this month by Luxembourg’s National Commission for Data Protection (CNPD) for allegedly processing personal data in a manner that breached GDPR.
In a 10-Q statement recently filed with the Securities and Exchange Commission, Amazon stated that the CNPD’s ruling is “without substance.” In a statement, the business added more information to the matter, saying:
There has been no data breach, and no customer data has been exposed to any third party. These facts are undisputed. We strongly disagree with the CNPD’s ruling, and we intend to appeal. The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation.
The CNPD of Luxembourg has imposed a fine on Amazon since its European headquarters are based in the small European country.
The CNPD has not publicly commented on the decision since local regulations prohibit it from commenting on specific cases or even confirming receipt of a complaint.
Due to the quantity of data it collects on its consumers, the US-based firm has been under growing criticism in recent years. Amazon, on the other hand, has defended its data collection techniques, claiming that they enable it to provide a better and more tailored consumer experience. However, lawmakers and regulators have expressed worries that the firm has used this information to obtain an unfair competitive edge.
Amazon isn’t the only big firm to get a hefty fine for breaking GDPR. In January of this year, France’s privacy regulator CNIL penalized Google €50 million ($57 million) for violating GDPR.